Sugar Bowl Teams Up with Arc’teryx
Allies in Alpine Adventure
Big news! Sugar Bowl Resort is joining forces with Arc’teryx, the go-to brand for top-tier technical mountain gear. This partnership brings together two mountain-minded brands that share a love for adventure, high performance, and pushing limits in the great outdoors. Whether you’re carving down the slopes or exploring off the beaten path, this collaboration is all about equipping you with the best gear for the journey.
Supporting Events, Athletes & the Sugar Bowl Community
Arc’teryx isn’t just about great gear—they’re all in on supporting the Sugar Bowl community. As a key sponsor of events, competitions, and athlete initiatives, they’re backing the next generation of skiers, riders, and adventurers. Their expertise in technical outerwear and avalanche Airbag backpacks makes them a perfect fit for Sugar Bowl’s high-alpine environment and the Sierra backcountry that can be accessed via Sugar Bowl’s open boundaries.
Get Your Hands on the Best Gear
Good news for Sugar Bowl visitors—you’ll now be able to shop Arc’teryx products right at the resort’s retail stores! Whether you need a new shell to take on storm days or a mid-layer to keep you warm on the lift, you’ll have access to premium gear designed for the toughest mountain conditions.
A Partnership Built on Passion
Bridget Legnavsky, CEO of Sugar Bowl, is excited about what’s ahead: “We believe in partnering with brands that share our deep-rooted passion for the mountains, adventure, and performance. Arc’teryx is a leader in technical innovation, and their commitment to equipping athletes for the most demanding conditions really connects with our mission to provide an authentic high-alpine experience. We’re excited to welcome them as a key partner, bringing their premium gear to our retail spaces and supporting the events that make our mountain community so special.”
Built for the Long Haul
Arc’teryx has been making cutting-edge gear since 1989, and they’re all about durability, performance, and community. John Bauernfeind, Community Marketing Manager at Arc’teryx, shares their vision:
“We believe in designing for the long run—whether it’s the gear we create, the communities we support, or the mountains we call home. “We’re excited to support a resort that prioritizes mountain athletes, exploration, and sustainability in the same way we do.”
The Future of Winter Adventure
This is just the beginning! Sugar Bowl and Arc’teryx are coming together to take mountain adventures to the next level. From top-tier gear to unforgettable events, this partnership is all about enhancing the experience for skiers, riders, and outdoor lovers alike. Stay tuned—there’s more to come!
