Press Room

Welcome to the Sugar Bowl Resort press room! Our intention is to make it as easy as possible for you to find the information you’re looking for. We’ve included access to our latest news, mountain facts, story starters and media visit guidelines. Of course, if there’s something else we can assist with, please don’t hesitate to reach out.

We look forward to seeing you on the mountain!

About Sugar Bowl Resort
For passionate skiing families and adventure enthusiasts alike, Sugar Bowl-Royal Gorge offers an extraordinary mountain resort experience with four great peaks, endless cross country trails, a world-class ski team and academy, and a magical snowbound village. Located on Donner Summit, Sugar Bowl offers the closest skiing to the Sacramento area, and is easily accessible from I-80. For more information, visit www.sugarbowl.com.

The Mountain

• 4 peaks
• 103 trails
• 1,650 skiable acres
• 1,500 vertical feet
• 12 lifts (5 high-speed express quads, 3 fixed grip quads, 1 fixed grip triple, 1 gondola, 2 surface lifts)
• 3 Terrain parks
• Longest operating ski resort in California, since 1939
• Uphill travel is permitted between 6am-7pm when conditions permit

Royal Gorge XC

• North America’s largest XC resort, seamlessly integrated with the Village at Sugar Bowl
• 6,000 acres of terrain
• 88 tracks
• 9 warming huts
• 8 distinct trail systems
• Longest track: Snow Mountain track, 4.03 km (intermediate)
• Classic striding, XC skating, snowshoeing and dog-friendly trails

Nestled atop historic Donner Summit where the Sierra Nevada’s first railroad line once stopped sits Sugar Bowl Resort, a resort truly like no other. The resort has been family owned since 1939, and the goals of the Villagers remain the same as they did more than 75 years ago: shareholder dividends are paid not in dollars, but in the experience. While visiting Sugar Bowl, guests will notice much of the historic charm is still maintained within the modern resort. Touches of Austrian character and Bavarian stylings provide a glimpse into Hannes Schroll's and other founders’ vision for this unique mountain resort.

For passionate skiing families and adventure enthusiasts alike, Sugar Bowl-Royal Gorge offers an extraordinary mountain resort experience with four great peaks, endless cross country trails, a world-class ski team and academy, and a magical snowbound village. Sugar Bowl offers the closest skiing to the Sacramento area, is easily accessible from I-80, and is known for its short lift lines, uncrowded slopes and unrivaled access to backcountry terrain.

The resort continues to reinvest in the guest experience with more than $20 million in proceeds from real estate sales over the past several years being put right back into resort improvements including new chairlifts, facilities and Villager amenities for all to enjoy.

We welcome visits by journalists on assignment and are happy to assist however we can. To help us provide you with the best possible experience, we ask that you:

Please contact Jon Slaughter, Director of Marketing (jslaughter@sugarbowl.com), in advance to schedule a visit.

We’ll need to know:

• The purpose of your visit/story assignment
• Your media affiliation
• When and how long you plan on visiting, and
• What assistance you’ll need from us

We will do our best to accommodate your dates, however there may be times when we are already booked. We typically require information about your assignment on company letterhead from your editor, publisher, news director or producer that includes a date when your piece is expected to run. We also ask that you send your story once it has been published – this helps us to share the work you produce!

Complimentary Lift Tickets
Complimentary lift tickets for up to three days may be issued to media on assignment, and is subject to executive approval and availability.

We ask that you make lift ticket requests at least one week in advance to the Resort Marketing Director. Unfortunately, last minute requests may not be possible.

We cannot offer complimentary lift tickets to spouses, significant others, children or friends. And, we cannot offer complimentary lift tickets to media on vacation. We may be able to offer a limited number of discounted lift tickets (subject to approval). Please contact the marketing department if you'd like to request lift tickets before you leave on vacation (at least a week in advance). Verification of employment with a media outlet may be required.

Complimentary Lodging
Depending on availability, we may be able to provide complimentary or discounted lodging for a limited time for visiting media who are on assignment. The Hotel at Sugar Bowl is only 27 rooms and runs at a high capacity, so space is very limited. Please contact the Marketing Director at least three weeks in advance to inquire about availability in Sugar Bowl’s historic Lodge 

Complimentary Dining
Complimentary meals are only offered to media on assignment with advance notice. We cannot offer complimentary meals to spouses, significant others, children or friends. Please contact the Marketing Director at least two weeks in advance to inquire about dining options.

Holiday or Peak Periods
Providing the best possible experience for our guests is our intention and therefore, we do not offer complimentary media tickets or host media during peak periods including Thanksgiving, Christmas, MLK, President's Day Weekend and Easter. Please give us at least three weeks notice if you plan to visit during a peak time and we will do our best to assist you. We may be able to offer discounted media lift tickets if your request is approved by the Marketing Director in advance. Please contact us if you have questions.

Filming and Photography
Filming and photo shoots require additional approvals and may require Forest Service permits and proof of insurance. Please contact the Marketing Director at least three weeks in advance to coordinate.