Teaming up with brands that live and breathe the mountain lifestyle.
We align with brands that share our relentless pursuit of adventure, innovation, and the purest expression of mountain sport. Together, we are creating unforgettable moments on and off the slopes, from world-class competitions to premium gear that performs in the harshest conditions.
This isn’t just collaboration—it’s a commitment to the mountain and the athletes who call it home.
Featured Partner: Arc'teryx
With a shared passion for exploring and outfitting for rugged conditions, multi-sport versatility, and community, our partnership with Arc’teryx will equip mountain athletes with the best gear and the rugged terrain that pushes their limits.
Arc'teryx is founded on the idea that there is always a better way. Connecting with the mountains is our reason for being, and our inspiration. Since their inception in 1989, Arc’teryx has been a driving force of innovation in the outdoor industry. Every detail matters in extreme conditions, and we’re a brand built for the mountains. Learn more about what Arc'teryx is doing in Northern California.
The Mountain Collective Pass grants Sugar Bowl passholders access to 25 dream destinations with 50% off unlimited day tickets. Experience premier resorts including Jackson Hole, Alta, Snowbird, Aspen, Big Sky and more.
Music is vital to our culture. Soundboks sets the vibe high by delivering wireless beats to new heights around the mountain.
Join us at the
Summit
Think your brand belongs in the mountains? We partner with companies that share our passion for adventure, innovation, and winter sport. As an independent resort, we create dynamic, high-impact collaborations that go beyond traditional sponsorships, bringing brands to life in the heart of the action.
Let’s build something legendary.
